27/10/11 Your Business Online for Camberwell Professionals Association Launch Event
Date: 27 October 2011
Format: Handout written by Sue Ellson
Title: Your Business Online
Publisher: O'Donoghues First National Real Estate
Words: 1904
Written by: Sue Ellson
Published online: http://bit.ly/cpalaunch
Your Business Online
Presentation for the launch of the Camberwell Professionals Association Launch at the Bendigo Bank, 4 Prospect Hill Road, Camberwell, Victoria 3124
27 October 2011 Sue Ellson BBus (Admin Mgmt) AIMM CAR (REIV) Helper Agent®
http://au.linkedin.com/in/sueellson (all connections welcome)
O'Donoghues First National Real Estate 9882 3303 odonoghuesfirstnational.com.au
Social Media/Website policy – a clear description of what you are trying to achieve online and how your message is to be conveyed, exclusions required etc – to be signed by all new and existing employees/contractors etc including key words, message, URL, names etc
Google Keyword Generator Tool - for helping you to choose the key words to include online
https://adwords.google.com/select/KeywordToolExternal
O’Donoghues First National Real Estate Camberwell Victoria
A full service real estate business in Camberwell, Victoria, Australia offering sales, rentals and property management +61 3 9882 3303 sales@odonoghuesfn.com.au www.odonoghuesfirstnational.com.au
We put you first in Boroondara – Ashburton, Balwyn, Balwyn North, Camberwell, Canterbury, Glen Iris, Hawthorn, Hawthorn East, Kew, Kew East and Surrey Hills
Domain Name Details – you must have these details – how to sign in, password, domain name server details – your business must have control over this (not the website design company) and other domains you have purchased redirecting to your main website
Website Hosting Details – you must have these details – how to sign in, password, FTP details so that you can put files on your server and verify other features and change the password if you choose to go through another website design company
Create a Google Account – use the email address that you will use consistently across all of your social media/website etc (this may not be info@abccompany.com.au which is for general enquiries but may be a dedicated email handled by your social media/webmaster person that also cc’s your overall boss)
Google Places – your place page on the internet (like a free Yellow Pages)
http://www.google.com/places/
Google Analytics – to collect statistics on how your website is performing (install with your website)
http://www.google.com/analytics/
Google Webmaster Tools – to register your website and site map with Google and to set the target audience to Australia if you have a .com URL on an overseas server – plus other tools
http://www.google.com/webmasters/tools/
Places where you need to be represented:
Facebook http://www.facebook.com – a Page, a Group, a Company Friend
LinkedIn http://www.linkedin.com – your Company, a Group, a Company Person
Twitter http://www.twitter.com – your company name with mix of information
Yellow and White Pages Telephone Book –make sure your free listing is correct, including your mobile
YouTube http://www.youtube.com – you need to prepare and publish videos with full descriptions
Other Portals For your profession, industry, general listings, news sites, link back wherever possible
Last update: 8th November 2011
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