


Advertiser since:
28 March 2008
Organisation Name:
Corporate Media Services - Media Training, Public Relations, Public Speaking, Australia
Online at:
http://www.corporatemediaservices.com.au
Email info@corporatemediaservices.com.au
Contact:
Doug Weller
Corporate Media Services
Telephone:
In Australia: 1300 737 913
International: +61 3 9529 8905
Mobile/Cell:
In Australia: 0412 298 905
International: +61 412 298 905
This information has been collected from the Corporate Media Services Website
Media Training, Media Spokesperson Training, Media Training Courses, Media Training Programs, Media Training Seminars, Conference Presentations, Media Services, Media Strategy, Media Counselling, Critical Issues Media Management Training, Media Promotions, Public Relations, PR Specialist, Corporate Relations, Corporate Events, Government Relations, Newspapers, Radio, Television, Online, National, International
Public Speaking Training, Presentation Skills Training, Communication Skills, Communication Training, Communication Strategy
http://www.corporatemediaservices.com.au
Email info@corporatemediaservices.com.au
Corporate Media Services caters for beginners and those with more advanced media skills. Program development can be customised to enable any curriculum combination.
Programs include practical interview exercises and a professional TV-news cameraperson films all presentations, which are then reviewed for immediate feedback by the training team.
Corporate Media Services’ trainers cover all mediums; print, radio, television and online.
Trainees are given the only copy of their training tape or DVD at the end of training to ensure their privacy; this allows trainees to review their performances at a later date (no other copies of the interview are made unless requested).
Corporate Media Services works closely with clients to develop a full range of customised training programs that enhance the skills of staff members.
Programs are specifically targeted to all staff members within organisations depending on their current media skills and level of interaction with the media.
Confidence building and empowerment of the trainees are at the core of our training philosophy.
Journalist, Doug Weller, founded Corporate Media Services in 2004 after a distinguished career in journalism spanning more than 30 years. Doug’s journalistic expertise and extensive insight into the operations of the media and presentation style are of great benefit to clients.
Doug Weller lectured in journalism for six years at RMIT University, Melbourne. He draws on the educational skills gained while teaching at this prestigious school of journalism in formulating Corporate Media Services’ Doug Weller lectured in journalism for six years at RMIT University, Melbourne. He draws on the educational skills gained while teaching at this prestigious school of journalism in formulating Corporate Media Services’ training programs.
Experienced and knowledgeable Corporate Media Services trainers keep abreast of the changing media landscape and impart their skills and wisdom to clients through discussions about the media, media trends, practical exercises and personal experience.
Our clients include a number of leading commercial, educational and service organisations, both in the public and private sectors. Our team of experienced journalists offers strategic advice and tailored training so you can manage the media effectively.
Are you looking for a public relations specialist? Look no further than Corporate Media Services. Our staff includes public relations specialists and media trainers with more than 20 years experience in journalism, public affairs and media management.
Looking for Media training? The Media Spokesperson Training Programs are structured to teach participants how all sectors of the media operate. We discuss the media and explain what drives journalists. Participants are then given Public Speaking Training Skills and confidence to effectively and professionally communicate with journalists in order to get their message across.
A Media Strategy is your road map to Media Success. In order to communicate effectively with and through the media, you must have a clear strategy. Your objectives must be focused and clear. You must know why you wish to communicate with journalists and the media and how it will advantage you and your organisation. Corporate Media Services can develop a strategy that works for you and your organisation.
Does your company need Presentation Skills and Public Speaking Training? Corporate Media Services staff includes public relations specialists and media trainers with experience in journalism, public affairs, media management and corporate and government relations.
Does your company need Communication Training? Corporate Media Services staff includes public relations specialists and media trainers with experience in journalism, public affairs, media management and corporate and government relations.
We provide our services in Australia, Melbourne, Sydney, Brisbane, Adelaide, Perth, Canberra, Hobart, Darwin, Victoria, New South Wales, Australian Capital Territory, South Australia, Western Australia, Tasmania, Queensland, Northern Territory and internationally on request.
For today’s managers and leaders, an ability to successfully communicate with the media and journalists is essential.
The Media Spokesperson Training programs are structured to teach participants how all sectors of the media operate. We discuss the media and explain what drives journalists.
Participants are then given the skills and confidence to effectively and professionally communicate with journalists in order to get their message across.
Customised programs cater for different skill levels.
Understanding the media and journalists
Using the media to gain maximum benefit
How to increase confidence in dealing with the media
How to remain calm and look and sound professional
How to prepare for media interviews
How to conduct media interviews
Corporate Media Services’ Director Doug Weller is called upon regularly to speak to the media and business groups throughout Australia and the South Pacific about the media industry and the media training industry.
Here is a transcript of a recent address he delivered to a business group in Melbourne, Australia.
Today we are going to talk about the media and media training.
I’ve been involved with the media industry for more than 30 years. I’ve worked in all areas of the media - print, radio, television and public relations, both in Australia and overseas.
But let’s not talk about me, let’s talk about you. You may not realise it, but you are consumers of news. If you didn’t consume media products, read, listen or watch media publications or programs, those media products would not exist.
As much as people complain about the media, they constantly consume media products - everyday. The media is a business: print, radio, television and online. It is a very competitive business. It can be beneficial or disruptive, but never forget, it is a business.
Do we in the media deliver what people want, or what we think they want? It is a never-ending argument. Make no mistake, the media is a business and yes, it is interested in the ‘wow’ factor. That is what sells.
Let’s get straight on to speaking about the journalists. If you want to know the main things driving journalists, it is ambition and deadlines. There is nothing wrong with ambition. Regarding deadlines, let me make this clear, there is no point in a journalist producing a story if he or she can’t meet the deadline. You don’t know what a deadline is until you’ve been a journo and faced a media deadline.
Let me explain it this way.
The ABC TV News will go to air across Eastern Australia tonight at 7pm. It won’t go to air at three minutes past, or five minutes past. The newsreader will not come on and say "Good evening and welcome to ABC TV News. Can I tell you we have had one mother of a day! We’ve had people off sick, equipment breakdowns, it’s been murder but just amuse yourselves for the next five minutes, we should be ready by then". Do you go to the newsagent for them to say "Sorry, we couldn’t get it together so there will be no newspaper today, but there will be two newspapers tomorrow"?
The media industry is an incredibly competitive industry. That is why we do media training, so people know how to communicate with the media industry – know what drives journalists.
You need to know what to do when faced with a difficult situation or a crisis when you’ve got this incredibly powerful thing, the media, about to confront you - there are these journalists coming to you to get information. Sometimes you will want to deliver the story to them and sometimes you won’t.
People often say to me "I hate the media and I hate those journalists, they’re an absolute disgrace and I won’t communicate with them!" But what if you have a crisis? What if four people in your organisation are badly injured today and the media is gathering downstairs. What will you do? You’ve got a disaster, perhaps people are killed, what would you do? The research tells us you’ve got between 8 and 15 minutes to get organised and start delivering information to the media. It is too late then to conduct media training. The media training needs to be conducted before such an awful event. You can’t do media training on the run. Media training is a very focused process. You also need to have a communication strategy in place, and the public speaking or presentation skills and communication skills to help you speak to the media and the public in such a crisis.
Are you or your media spokesperson able to handle the situation? A lot of people ‘freak out’ when they see a journalist. Don’t ‘freak out’. You need to think about how we, the journalists, operate as human beings under pressure. You’ve had this dreadful thing happen. It is emotionally disturbing, people are very upset. All of a sudden, the media is downstairs. How do people who have not conducted media training react? Lock the gates. Lock the doors. Get security. This happens over and over in a crisis. Yet, with competent public speaking skills and a sound communication strategy, your organisation can activate an effective crisis plan to help deal with the media.
What happens when people are dealing with the media is that they forget about the most important thing, the public - the consumers of news.
The Mayor of New York City, Rudy Giuliani, during and after September 11, came to his media conferences with all the city chiefs behind him, and he went through a very simple process that changed crisis communication strategies across the world. He said "this is what we know, this is what we don’t know, this is what we are doing, this is what we want you to do" - he took the community with him.
We teach our trainees in media training that there are certain things you can control when dealing with the media, whether it’s a good news story or a crisis. These things are crucial to you being able to get your media message across. This is where your public speaking and communication skills are vital.
If things get aggressive, don’t bite! What we are talking about here is being completely and totally in control of the situation by having good calm communication skills to assist your media communications and public speaking process. As soon as you lose control with any media you can’t get it back. You need to think about what message the consumers of news are getting when they watch, hear, or read about out of control media interviews.
This is the process we discuss in our media training programs.
By the way, you need to be very careful with media training. There are old style media training programs and there are new style media training programs. The media is constantly changing so media training programs and courses also need to change with the times. I am pleased to say Corporate Media Services’ media training programs are constantly updated to ensure we are giving our media training participants the latest in media and media trends.
The media industry is very, very competitive. Journalism is about pushing and meeting deadlines and yes, looking for the ‘wow’ factor, looking for a good story. Journalists will come to you and you must ensure you know how you get something out of this thing called "the media". What will you deliver physically and verbally? How well honed are your presentation skills and communication skills?
Remember, if you don’t take control of a crisis situation, what will the fall-out be from a poorly thought-out communication strategy? Perhaps you will only need to speak to the media about good issues – let’s hope so. Even then, you need to ensure you communicate your media message effectively.
Finally, how many languages do you speak? When someone is being interviewed and they are speaking a language that is too complicated for people to understand, the audience switches off. All the audience has to do is use their remote control if it is television they are watching and go ‘click’. So as an interviewee, you need to think about your audience and think about your objective. Who is the audience and what is the objective, because if you miss these, you can forget about it. Your communication skills need to target your audience and influence their understanding of events. It is no good having a great public relations department and excellent media strategy if you can’t communicate your message in a media interview. Before you go into any media interview situation, you need to do your preparation.
So remember, many of the journalists you will come into contact with live in a very pressured world. Try to work with journalists but make sure you know what you are going to say. Practise your communication skills and presentation skills and quickly work out your key points. Be confident and natural and remain calm at all times. In the end, it is what you want to get out of the media process that matters.
Never forget this - out of the billions of media interviews that have been conducted around the world, not one single person has ever got into strife because of the question, it has always been because of the response.
It is how you respond both physically and verbally in any given media situation and how you handle your public speaking, presentation skills and communication skills, that will have the biggest impact on the outcome.
A crisis can hit a company or organisation at any time. The media will respond quickly to news of a crisis.
It is essential that you and your staff also respond quickly and get your message across to the public and other ‘stakeholders’.
"No comment" is not an option.
The Critical Issues Media Management Training program is structured to give you the skills and confidence to quickly, professionally and effectively communicate with journalists during a crisis.
Participants learn how the media and journalists operate when covering a crisis and what is required to professionally represent yourself and your organisation.
You will learn the following:
Knowing how to deal with journalists in a crisis
Knowing what to say when information is limited or non-existent
How to quickly prepare for a media interview
How to conduct media interviews under pressure
How to remain calm and look professional under pressure
The training programs are structured to put participants ‘through their paces’ as a customised ‘crisis scenario’ unfolds.
The media moves very quickly to report events during a crisis. The Critical Issues Media Management Simulations are structured to ensure participants receive a ‘real time’ media experience.
Participants learn how to front the media quickly, professionally and with confidence, even when information is limited. They also learn how to control stressed and sometimes hostile ‘media packs’.
Participants are also taught how to work as a team to maximise positive outcomes.
You will learn the following:
Knowing how to deal with journalists in a crisis
How to structure a media team
Knowing what to say when information is limited or non-existent
How to quickly prepare for a media interview
How to conduct media interviews under pressure
How to remain calm and look and sound professional under pressure
The Herald Sun Newspaper speaks to Corporate Media Services Director, Doug Weller, on how to best manage the media in a crisis.
"More and more organisations are looking to engage with the media and seek out media training to improve the outcome, experts say. Media trainer Doug Weller says much of the focus today is on crisis media management.
I think organisations realised, more and more after 911, that any organisation can be hit with a crisis that it can happen in a moment, and Mr Weller, who runs Corporate Media Services.
Organisations want to know what they need to do to communicate quickly and effectively. Most crisis media training courses explain the pressures journalists work under and the steps organisations must take to effectively deliver their message.
If a crisis hits, Weller recommends speaking to the media as soon as possible, even if you don't yet have all the information at hand. Organisations that seek out media training typically range from medium-sized to very large corporate or government entities."
Paula Beauchamp - Herald Sun
The Media Seminars are recommended for staff who may come in contact with journalists or other media representatives but are not spokespeople.
The seminars are structured to teach participants how all sectors of the media operate and what drives journalists.
The participants are given control skills to deal with journalists and other media representatives on the spot. Participants are then taught how to usher journalists to the appropriate media spokesperson without giving comment.
You will learn the following:
Understanding the media and journalists
Using the media to gain maximum benefit
How to increase confidence in dealing with the media
How to remain calm and professional without offering comment
How to assist media spokespeople in preparing for media interviews
This is a lively, interactive, multi-media presentation, which explains what drives the media and journalists.
It is suitable for conferences of any size.
The Conference Presentations are so well received, many organisations now include them as a regular conference feature.
Media workshops can be included as part of a conference presentation package to add a more intensive practical element.
You will learn the following:
Understanding the media and journalists
Using the media to gain maximum benefit
How to increase confidence in dealing with the media
How to remain calm and look and sound professional
how to prepare for media interviews
Conference Testimonials:
"Excellent. Very lively and full of beans! Informative, fun and a very good learning experience"
Lee Milne
Sales Manager, ANZ
"I would rate Doug Weller 10/10 as a presenter"
Marilyn Howley
Finance and Operations Manager - Construction, Deakin University
Many people rate public speaking as the thing they fear the most.
But in today’s business world, public speaking and an ability to deliver a professional and dynamic presentation is essential.
The Presentations Skills Training gives participants the tools to improve their public speaking and presentation skills.
The training aims to improve confidence and presentation impact.
Public speaking and presentations should be enjoyed and embraced, not feared.
You will learn the following:
How to overcome nerves
Understanding the importance of preparation
How to take control
How to prepare for a clear and concise presentation
The importance of assessing your audience before each presentation
How to use different tools and technologies available for making presentations interesting, dynamic and understandable
How many times have you left a meeting or presentation and thought "What was all that about".
Can your staff effectively communicate with your clients and their colleagues?
Many people make simple and fundamental mistakes in trying to communicate with staff, clients and stakeholders.
The Communication Training programs are structured to give participants the skills to effectively and confidently communicate their message.
You will learn the following:
Understanding how to effectively communicate
How to assess and define your objective
How to assess your audience
Understanding the importance of preparation
The importance of using ‘jargon free’, easy-to-understand language
The power of visual communication
Corporate Media Services delivers focused training with experienced journalists.
All trainers are experienced professionals. They currently work in the media industry or have done so recently to ensure their media and communication skills are current.
Training programs are structured to meet the client's specific needs.
All trainees are interviewed on camera and those interviews are replayed and assessed by the training team. Immediate feedback is given to enhance the learning process.
Interviews are conducted in a non-threatening but challenging environment to ensure a realistic media experience.
Trainees are handed the copy of their interview tape at the end of training, to ensure privacy (no other copies of interviews are made unless requested).
Corporate Media Services training programs are designed to suit a variety of training requirements.
Our three core training options can be customised to suit any specific requirements that you or your organisation may have.
These options apply to all Media Training Programs, Presentation Skills Training Programs and Communication Training Programs.
The options can be adapted for half-day, full-day or multi-day programs.
Training can be conducted at the client’s premises or at other locations as arranged.
Corporate Media Services’ trainers conduct all interviews in ‘realistic environments’. This ensures participants gain the necessary skills to deal with journalists in the ‘real media world’.
Media programs cover print, radio, TV and online.
Total confidentiality is assured.
All Corporate Media Services’ trainers sign a strict confidentiality agreement before each training program to ensure nothing of a private or confidential nature is discussed outside the training room.
What is discussed in the training room stays in the training room
Doug established Corporate Media Services in 2004. He has been a media trainer since 1996.
Doug has 30 years experience in journalism, including 13 years with the ABC in Sydney, Melbourne, Brisbane, Canberra and Washington D.C.
After Washington, and following a year as political reporter in the Canberra Press Gallery, he transferred to television in Melbourne, anchoring a national morning news and current affairs program. Other positions held at the ABC include Editor, Chief of Staff and Executive Producer.
Doug has also lectured in Journalism at RMIT University, worked as a political adviser, developed media strategies and executed issues and crisis management programs for a range of companies and organisations.
He has conducted more than 800 media presentations and has also designed and presented a range of advanced training programs for journalists from Indonesia, Vietnam and China.
He is now Director of Corporate Media Services Pty Ltd.
As a television producer she also contracts to several USA television production companies to bring Australian stories to television screens throughout the United States.
In 1978, Sandy became a household name when she became Sydney’s first female radio newsreader. Since then, she has produced and presented programs on major radio networks throughout Australia. Sandy is in demand not only as an on-air radio personality but also as a magazine contributor.
In the corporate world, Sandy is an accomplished media trainer and media consultant.
Career Highlights
Presenter/Producer - 'Great Southern Land' Channel 7
National Reporter - SBS TV
Talkback Radio Anchor - Radio 3AK Melbourne
Documentary Producer - Channel 4 UK
Director/Producer - 'Extra' United States
Editor - Pocket Book Magazines - Sydney
Brett is responsible for the day-to-day operation of Corporate Media Services. He also coordinates our team of trainers. He has been instrumental in streamlining the services provided by Corporate Media Services and is the primary support for the Director and trainers.
He oversees training program development and delivery.
Brett brings to Corporate Media Services an extensive background in management from his 16 years in the Police Force and successful business operations.
He also has extensive customer service credentials in the Government and Corporate sectors.
All Corporate Media Services’ trainers sign a strict confidentiality agreement before each training program to ensure nothing of a private or confidential nature is discussed outside the training room.
What is discussed in the training room stays in the training room.
For many organisations, managers and leaders the media can seem complex, confusing and even threatening.
Our Media Counselling allows us to understand your business and your media needs.
We learn about you, your organisation and your issues.
We then give you advice that helps you understand what you can do about your media situation; both its implications and consequences.
This may lead to developing a media strategy or undergoing training.
In order to communicate effectively with and through the media, you must have a clear strategy.
Your objectives must be focused and clear.
You must know why you wish to communicate with journalists and the media and how it will advantage you and your organisation.
A Media Strategy is your road map to media success.
Corporate Media Services can develop a strategy that works for you and your organisation.
"Excellent"
Bernie Carolan
CEO, Metlink
"Excellent. One of the most useful training sessions I’ve ever been involved in"
Dr Hilde Lovegrove
Associate Dean, Deakin University
"Doug Weller delivers fantastic media training.
His messages were clear, fun, informative, entertaining
and - most importantly -
covered all the critical areas that staff need to know
about dealing with the media.
Doug's sessions are also flexible enough
to be tailored to meet my brief precisely"
Kylie Sprague
Manager Media & Communications, City of Greater Dandenong
"Brilliant. The training sessions provided had multiple applications for each of our members. We could not have been happier with the professionalism exhibited by Corporate Media Services"
William Kestin
CEO - APPA, Australasian Promotional Products Association
Vice President - IFPPA, International Federation of Promotional Products Associations
"10/10. Down-to-earth.
Had the knowledge. First rate presentation"
Louise D’Archy
Regional Manager, Coles Myer Supermarkets
"Excellent.
They know their business. they give pragmatic advice. Easily digested presentation"
Dr Rob Moodie
CEO, VicHealth
"Fabulous. Professional and informative
Wish I’d done it earlier"
Rose Hodge
Councillor, Surf Coast Shire
"Fantastic"
Ron Stoop
Manager - Asset Strategy & Environment, Powercorp
"Excellent!! First class"
Natina Bonadonna
Operations Manager, ANZ Margin Lending
"10/10 – Thanks for giving me the structure and confidence to deal with the media"
Andrew Brewster
Distributor Operations Manager, Tupperware
"Experienced, passionate, knowledgeable, wealth of knowledge, excellent! Keep doing what you are doing. Doug is vibrant & passionate about the subject & an excellent communicator"
Heather Carr
Mortgage Specialist Manager, ANZ
"Excellent! Very knowledgeable and experienced"
Ian Coles
CEO, EcoRecycle
"The media presentation was the highlight of the week. Thank you once again for the fantastic experience"
Geraldine Ilott
Finance/Administration Manager, Loreto Mandeville Hall
"Thanks for your teaching skills over the last month Excellent! Interactive learning from a professional with years of experience in the field"
Darren Saffin
Accounts Manager, Porter Novelli
"Challenging," "entertaining," "in your face" are just a few of the words and phrases that spring to mind. It was fantastic and the take home value was very important to those members who will now be bursting at the seams to get in front of the media"
Barry Upfold
Chair, The Executive Connection
Is available on the Corporate Media Services - Media Training, Public Relations, Public Speaking, Australia website
http://www.corporatemediaservices.com.au
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